The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences. The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. Some of the key reasons behind the TikTok app’s surge in popularity are: Celebrity Endorsements

The app reportedly has amassed over 500 million monthly active users, the US being the most popular countrywhere it has been downloaded over 80 million times.

In October 2018, it was the most-downloaded photo and video app in the Apple store, globally. Since its launch, the TikTok app’s popularity has been growing tremendously.

TikTok Marketing for Beginners – A Marketer’s Guide to Advertising on Tiktok.

TikTok Statistics – Revenue, Users & Engagement Stats (2021).

TikTok Marketing 101: How to Market Your Brand on One of the Most Popular Social Apps.

The key differentiating factor between Musical.ly and Tik Tok is that the latter has a much broader scope for video creation. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos. The new app is being promoted as a video-sharing social network. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app. In September, TikTok added the reactions feature which allows users to record their reactions to videos and share. There is also an option to directly add videos created on your phone.

The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. The TikTok app is based on the same short-form video concept but is much broader in scope and unlike Musical.ly does not only focus on lip syncing to music. The new app’s logo is a combination of the Musical.ly and Duyin logos. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.

What is musi app